Behind our Latest Tank Cares Project: The Roots Fund
When we finally solidified our collaboration with the Blundstone Team (a partner we’d been dreamin’ of coordinating with for a very long time), we were determined to conjure up a Tank Cares project that was going to give back in a big way. With Blundstones being the prominent footwear choice for winemakers, we were both entrenched in the wine industry in big ways and thought that a great way to pay it forward was giving to an organization that can enrich and diversify the industry that we love. That’s why we want you to know more about our most recent partner on It Was All a Dream, The Roots Fund. $2 from every sale of It Was All a Dream goes directly to this organization! Read all about them below.
The world of wine is steeped in culture and tradition, but there’s no doubt that it is nowhere near as inclusive and diverse as it should be. Tank exists to shake things up in the wine world; break the mould of the same old stories that have been told for centuries, and everyone deserves a seat at the table for the ride. We are inspired and proud to support The Roots Fund: an organization that has emerged to bring about positive change. The Roots Fund is not just about wine; it's about nurturing the growth of diversity, equity, and inclusivity within the industry.
Established in 2020, the organization is the brainchild of passionate wine professionals, Ikimi Dubose-Woodson, Carlton McCoy Jr. and Tahiira Habibi, who recognized the need for change within the industry. Their mission is to provide opportunities, resources, and support to underrepresented individuals in wine, from vineyard to cellar, and from tasting room to boardroom.
Their Key Initiatives and objectives of The Roots Fund, provide incredible support for the BIPOC community. Providing scholarships and education allows aspiring wine professionals from marginalized communities to receive funding for wine courses, certifications, and programs that lead to careers in viticulture, winemaking and wine business careers. They open the door to mentorship and networking opportunities, facilitating mentorship programs, and connecting industry leaders with their scholars: bridging the gap for individuals who may otherwise not have access to these openings. The Organization does excellent work breaking down financial barriers that can often hinder diversity in the industry by offering financial assistance where needed.
Advocacy is so important, and The Roots Fund is a pioneering changemaker in advocating for marginalized communities in the world of wine, working to change the narrative around who belongs in the industry. Since its inception, The Roots Fund has made significant strides in promoting diversity and inclusivity. Their scholarship recipients have gone on to become winemakers, viticulturists, sommeliers, and educators, enriching the industry with their unique perspectives and talents.
We are super proud to collaborate with a change-making organization like them, and we need you to spread the word! Anyone passionate about fostering an environment in wine that is inclusive of all races, and cultures can get involved. You can donate directly here. And, of course, you can buy this incredible wine, which is not only an incredibly juicy, bold and delicious Shiraz, but has a collector’s item bottle with stunning artwork from our long-time collaborator Dwight White II.
Be a changemaker, and remember: never dream alone.
BUY IT WAS ALL A DREAM
DONATE TO THE ROOTS FUND
