Finally, a fight club you should talk about.
Kicking off our Tank Cares initiative for 2023, The Alright Fight Club is a delicious white wine sold in support of The Jed Foundation and Winston's Wish, two incredible organizations helping people fight their own fights-whatever they may be.
The first rule of The Alright Fight Club is that it isn't just alright; it's really alright, alright, alright. We wanted to make an easy-drinking, crushable wine in the spirit of Backseats & Beautiful Mistakes and California Gigolo. And this one punches above its weight class.
We start with Grüner Veltliner, our favorite thing to come out of Austria since Mozart, Schwarzenegger, and Redbull. This delicious grape is known for its citrusy vibes and mouthwatering acidity that makes flavors explode in your mouth like pop rock candy. We sourced this lot from the Hamish Vineyard in Edna Valley, an area just outside of San Luis Obispo known for its clay-rich soils and cool Pacific Ocean breeze. These moderate conditions lead to an extended growing season, which helps create complex and exotic flavors.
To keep things interesting, we made Chenin Blanc the tag team partner, another white variety known for its acidic punch and pome fruit flavors. Fermented and aged for a few rounds in stainless steel, we bottled the juice up to lock in as much freshness as possible.
Once we step into the ring, marvel at the refreshing straw hue and soak in the alluring aromas of lemongrass, pear, and honeysuckle. Spit out your mouthpiece and start drinking because this wine tastes DELICIOUS. Loads of lemon, apple, grapefruit, and white peach pour out of the glass. The finish is groovy and will leave you with a smile.
One more thing, this wine LOVES food. Salads, chips and salsa, tacos, chow mein, salmon, crawfish boils...get creative.
For the label, we partnered with UK-based artist Sam Eyre, who fancies himself as a bit of a mash-up artist, playing with different mediums, textures, and photography. After scouring some old sports books, he became inspired. "I got into this idea of exploring battles - not in a physical sense but what fights people have to go through, the fact we all have something to conquer and overcome, and quite often we don’t share them. The boxers in the image seem to have paused – like they are each quietly considering something internally – a question."
But why is it just alright? "Ultimately, I wanted it to be a positive image, a positive message – to encourage us to ask that question of each
other – are you alright?"
$1 for every bottle sold of The Alright Fight Club will be split between two organizations. The Jed Foundation helps protect emotional health and prevent suicide for America's young people. Winston's Wish is a bereavement charity in the UK that helps children cope with losing a parent or loved one. Every bottle you purchase will help go towards these important fights.