Chrome Dreams is our love letter to the classic American automobile.
We went back to a time when cars weren’t just cars, but artful vessels of freedom, carrying the American dream westward across Route 66. A time when we were disconnected, living pump-to-pump, windows down, roaring up the Pacific Coast Highway.
Between the 1930s and 1950s, the American automobile was symbolic, a direct reflection of our greatest hopes and dreams. From the austere contours of streamline moderne to the brazen fins of post-war Motorama, these mechanical sculptures spoke to who we aspired to be.
With Chrome Dreams, we were inspired to bring that spirit of aspiration back. The entire experience, from wine to packaging, is deliberately designed to create a sense of marvel.
Chrome Dreams is a classic and timeless Napa Valley Cabernet Sauvignon-based blend. Sourcing premium fruit from our most trusted growing partners, we crafted an ambitious and daring red wine with opulent, soaring flavors of blackberry, raspberry and leather.
The bottle itself is a revolutionary achievement. Through painstaking efforts, we created the first chromed-glass wine bottle in history. With a luxurious mirrored surface and a clear-embossed winged-wheel emblem, we perfectly capture the iconic curves and textures of classic Americana metalwork.