Time to Fuel Up
It's time to fuel up your soul and hit the road.
Harkening back to our roots, Soul Fuel is a dark, luscious Napa Valley blend that is a complete throwback to wines like All or Nothing. That's right, we're back to big Zinfandel blends and vintage motorcycles, and it feels so good. 🍷
You love Zinfandel. We love Zinfandel. Everybody loves Zinfandel. So we made it the core of this wine. The fruit we got for this blend comes from the legendary valley floor where it enjoyed hot days and cool nights during the growing season which created the intensely concentrated blueberry flavor in this wine.
Zinfandel has a long history in Napa. Existing in somewhat protected, historic vineyards may be the main reason it’s held on, if just barely, against the surrounding waves of Cabernet Sauvignon. Zinfandel’s lost past was only recently found within the last 20 years, when Carole Meredith, Ph. D., a professor at the Department of Viticulture and Enology at the University of California at Davis, determined its Croatian roots. Today, Zinfandel is the third-leading wine grape variety in California, with more than 44,400 acres planted, according to The Wine Institute. It is grown in 45 of California’s 58 counties.
Next up in the blend is some peppery Syrah we sourced from the Carneros region, plus some Petite Sirah from Calistoga for tannins, and then a dash of Tempranillo, Primitivo, and Grenache. 🍇
So what is soul fuel? We believe that too often people find themselves burnt out, and that sucks. But we believe burnout comes not from doing too much, but from doing too little of what you love. You know, the shit that makes you smile. The shit that makes you present. The shit that makes you feel invigorated. That's soul fuel. 🪄
The story behind our love for motorcycles begins with Eddie Bratton, a young fella from Fargo, North Dakota. He bought his first motorcycle bike in 1926 at the age of 15 and eventually rode out from Fargo to California, surviving solely on onion sandwiches and potatoes he'd dig up from rural farms. Eddie started at Hap Jones' Indian Motorcycle dealership in San Francisco, tuning bikes and manufacturing custom "Bratton Cams," his rendition for the nation’s top riders looking for an extra boost.
He opened up his shop where Tank sits today, racing and repairing classic bikes until retiring in the early 80s. His custom 1947 Indian Chief still sits in our brick hallway with his trophies lined on the wall behind it. Some of our tasting room staff may say that Eddie still hangs around the back hallways of the garage. True legends never die but don’t worry, he’s not the hell-raiser he used to be.
Nothing but speed and excitement ahead. Go fuel up.
Take 10% off when you buy two or more bottles with code: FILLUP