Holiday Wine Gifts...Now in Stereo
You know what's cooler than a wine gift this holiday season? A wine gift that comes in a boombox! You heard that right. No longer must wine be gently wrapped in tissue paper and tucked away between bits of crinkly paper (it's called "sizzle," by the way) and bows. You can now give a wine gift that rocks.
Like all good things, the boombox was born out of the 1970s. The advent of the cassette format and batteries inspired a new concept for portable music players that could be brought to the beach or basketball courts to jam out with on the go. By the 1980s, the popularity of the boombox had exploded, proliferating hip-hop culture and finding its way into every teen's bedroom. Hoisted upon the shoulders of The Beastie Boys, LL Cool J, and The Clash, the boombox became an American icon.
Over time the size and weight of boomboxes exploded to accommodate bigger, booming bass and features like equalizers, dual cassette decks, and tricked-out sound meters. While the 1990s would introduce CD trays, remotes, and plastic gimmicks, our hearts will forever recognize the classic Panasonic stereos as the most iconic boombox of the early '80s.
Which, of course, is why we chose it as the successor to our beloved Hi-Fi gift boxes that recreated a portable record player from the '60s. We needed to get bigger, we needed to get louder, and we were hellbent on realizing this dream.
Modeled after the legendary Panasonic RX-5500, we painstakingly transplanted our favorite elements of this boombox to our cardboard box design. The tape went in the middle, some big speakers for both channels and some knobs here and there. It slowly took shape. But there was one thing we needed to make this thing legit: a handle. And we'll have you know we went to the far reaches of the pandemic world to find one that fits the bill.
After nearly a year of waiting, our boomboxes finally arrived, and we must say, they are fucking sick. Not only do they look like the real deal, but once you load them up with delicious Tank wines, it feels like the real deal too. The only thing we couldn't pull off was getting it to play music, but we gotta leave something for the next revision, right?
Starting this holiday season, we will have curated gift options pre-packaged in our vintage boombox gift boxes. Your friends, family, side piece, and work colleagues will all be blown away when they open up this cool gift box to discover California's coolest wines inside. To explore the 2022 options, just follow the button below.