In what must be the most unconventional wine collab in history, we teamed up with the homies at HUF Worldwide to create a limited-edition masterpiece that's set to shake the wine world down to its very foundation.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles-based footwear and apparel brand made by skateboarders, for skateboarders. With HUF's passion for counterculture and eternal motto to say "Fuck It!" to all life's endeavors, we knew we had to do something groundbreaking together.
Downhill From Here is about enjoying the ride. Every journey is filled with hard work, headaches, and fuck-ups, but there should always be a payoff. Whether it's crushing grapes or dragging your board up a slope, once you make it, just let go.
We thought choosing Italian varietals for a bottle defacing classic European wines was appropriate, so we blended Barbera, Primitivo, Dolcetto and Sangiovese into one of the best wines we have ever crafted. It's got aromas of dark blackberry, sage and cranberry unraveling into layers of bing cherry and white pepper on the palate. Soft tannins build to a broad, bold finish while retaining tons of freshness. Our winemaker, Bertus, calls this a "mic drop wine."
Call it an homage, riff or bastardization, but we went at old world wine hard on this one. Giving a sense that we too have made it to the top, we borrowed from classically proper Bordeaux stylings and went complete dirtbag on it. Each bottle features an elegantly embossed and foiled label that has been uniquely mangled, aged and disrupted. Oh, and the wax is custom HUF green.
"It’s nice to bring a little street to wine country," says Keith Hufnagel. Basically, we made a fuck you to the pretense and ceremony that often surround the wine world. How they take it? Who gives a shit. It's downhill from here.
As HUF says, Fuck it!
60% Barbera, 15% Primitivo, 15% Dolcetto, 10% Sangiovese